Developing Regional Structures

Björn Ambos and Bodo B. Schlegelmilch
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Björn Ambos: Vienna University of Economics and Business Institute for International Marketing and Management
Bodo B. Schlegelmilch: Vienna University of Economics and Business Institute for International Marketing and Management

Chapter 4 in The New Role of Regional Management, 2010, pp 65-83 from Palgrave Macmillan

Abstract: Abstract From the preceding chapters, we learned that many multinationals today are better off developing a regional strategy than going for a pure global or multidomestic strategy. The bare necessity, however, does say little about how managers can actually build successful strategies for a region such as Europe. This overarching question will guide us through the remainder of this book.

Keywords: Regional Strategy; Regional Management; Multinational Firm; North American Free Trade Agreement; Soft Factor (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-27387-0_4

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DOI: 10.1057/9780230273870_4

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