Japanese Companies in Europe: Going West

Björn Ambos and Bodo B. Schlegelmilch
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Björn Ambos: Vienna University of Economics and Business Institute for International Marketing and Management
Bodo B. Schlegelmilch: Vienna University of Economics and Business Institute for International Marketing and Management

Chapter 7 in The New Role of Regional Management, 2010, pp 130-154 from Palgrave Macmillan

Abstract: Abstract Having discussed some of the key challenges and solutions from the vantage points of the United States going to Europe, we are now taking the perspective of the Japanese companies going west. Specifically, we are presenting a cross-sectional analysis covering the automobile, pharmaceutical and sports footwear and apparel industries. Our primary objective is to determine if there are similarities or differences in the corporate structure, the regional headquarters groupings as well as functional competences in three Japanese multinational firms operating in Europe. Further, we attempt to identify what challenges these Japanese multinationals face in finding solutions to resolve conflicts or problems. Finally, we focus on some external drivers that affect the regional strategy formation. The companies reviewed for this project are Honda Motors, Astellas and Asics.

Keywords: Japanese Company; Regional Management; Internal Audit; Regional Operation; Head Office (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-27387-0_7

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DOI: 10.1057/9780230273870_7

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