Learning from the Automotive Industry

Björn Ambos and Bodo B. Schlegelmilch
Additional contact information
Björn Ambos: Vienna University of Economics and Business Institute for International Marketing and Management
Bodo B. Schlegelmilch: Vienna University of Economics and Business Institute for International Marketing and Management

Chapter 9 in The New Role of Regional Management, 2010, pp 194-239 from Palgrave Macmillan

Abstract: Abstract It was Thursday, 8 p.m., and Peter Burger was still in the office going through his presentation for the next day’s meeting. It was two weeks ago that he received an urgent telephone call from his boss to meet in his office immediately.

Keywords: Market Share; Automotive Industry; Regional Management; Regional Operation; Ford Motor Company (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-27387-0_9

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230273870

DOI: 10.1057/9780230273870_9

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().