The Relationship Between Electronic Marketplace Strategy and Structure

Craig Standing and Susan Standing

Chapter 8 in Electronic Markets, 2009, pp 133-159 from Palgrave Macmillan

Abstract: Abstract The number of business-to-business electronic marketplaces (B2B e-marketplaces) reached a peak in 2000 after which a period of consolidation took place (Day et al., 2003). The significance of e-marketplaces has not diminished since those that remain offer a more viable and sustainable business model for organizations to participate in. Although, researchers have given some attention to the antecedents of successful e-marketplace participation by organizations, there has been relatively little attention given to the e-marketplaces themselves. In particular, the literature on e-marketplaces has not explicitly addressed the strategic implications embedded within e-marketplace structures. The structural implications of e-marketplaces go beyond the perception of bias and neutrality mentioned in the literature (Brunn et al., 2002).

Keywords: Supply Chain; Transaction Cost; Switching Cost; Industry Sector; Market Maker (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-27423-5_8

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DOI: 10.1057/9780230274235_8

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