Are They One of Us? Why Retention Strategies Should Ensure that Contingent Employees Identify with the Organization

Ozgur Ekmekci

Chapter 4 in Talent Management of Knowledge Workers, 2010, pp 54-75 from Palgrave Macmillan

Abstract: Abstract This chapter has two related, yet distinct, objectives. The first objective is to present a discussion on the influence of organizational identification on contingent knowledge workers’ willingness to continue their contractual engagement with an organization. The second objective is to propose a set of principles grounded in the context developed through the first objective that will help managers formulate effective retention strategies capable of securing long-term human capital for their organizations.

Keywords: Organizational Identification; Social Identity Theory; Comfort Zone; Contingent Worker; Retention Strategy (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-27752-6_4

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DOI: 10.1057/9780230277526_4

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