Introduction: Why view football clubs and organizations as brands?

Sue Bridgewater
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Sue Bridgewater: University of Warwick

A chapter in Football Brands, 2010, pp 1-10 from Palgrave Macmillan

Abstract: Abstract The purpose of this book is to help readers to understand why brands are important, why football clubs, football bodies, players, and tournaments are increasingly talked about in terms of brands, and the ways in which they differ and must be managed differently from other types of brands. The book combines real case histories of football brands and the challenges which they face with a reflection on what we can learn from theory in the areas of both branding and sports marketing.

Keywords: Football Player; Sport Club; Brand Personality; Football Club; Premier League (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28136-3_1

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DOI: 10.1057/9780230281363_1

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