Brand relationships in football

Sue Bridgewater
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Sue Bridgewater: University of Warwick

Chapter Chapter 2 in Football Brands, 2010, pp 46-78 from Palgrave Macmillan

Abstract: Abstract As explained in the Introduction, strong brands play an important role both financially and strategically for organizations. In discussing what constitutes a strong, or successful, brand, de Chernatony and McDonald (1998) comment that “A successful brand is an identifiable product, service, person or place, augmented in such a way that the buyer or user perceives relevant, unique, sustainable added values which match their needs most closely.”

Keywords: Brand Equity; Brand Loyalty; Football Club; Brand Relationship; Premier League (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28136-3_3

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DOI: 10.1057/9780230281363_3

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