Globalization of football brands

Sue Bridgewater
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Sue Bridgewater: University of Warwick

Chapter Chapter 5 in Football Brands, 2010, pp 130-162 from Palgrave Macmillan

Abstract: Abstract This chapter looks at the globalization of the world in which football clubs operate. The chapter begins by looking at what globalization is, and what drives it to happen. It then looks at the drive to globalize brands in any sector, and what organizations might gain by doing this. The chapter then looks at the way in which globalization of markets and of brands affects football.

Keywords: American Football; Gross National Income; Football Club; National Team; Premier League (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28136-3_6

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DOI: 10.1057/9780230281363_6

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