Introduction

J. Armstrong

A chapter in Persuasive Advertising, 2010, pp 1-5 from Palgrave Macmillan

Abstract: Abstract In July 2001, I visited the American Advertising Museum in Portland, Oregon. When visiting museums, I am often excited by the progress they reflect. But after thinking about the exhibits in this museum, I concluded that little progress had been made since the 1960s with respect to persuasive advertising.

Keywords: Public Opinion Survey; Meaningful Principle; Comparative Advertising; Deceptive Practice; Persuasive Advertising (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28580-4_1

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DOI: 10.1057/9780230285804_1

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