Conclusions

J. Armstrong

A chapter in Persuasive Advertising, 2010, pp 293-293 from Palgrave Macmillan

Abstract: Abstract Persuasive Advertising is the result of 16 years of gathering and analyzing evidence on persuasiveness in advertising, and presenting it in such a way that it can be useful to others.

Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28580-4_7

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DOI: 10.1057/9780230285804_7

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