Target identified… deploy weapons

David Nichols, Tom Farrand, Tom Rowley and Matt Avery

Chapter Chapter 3 in Brands & Gaming, 2006, pp 27-42 from Palgrave Macmillan

Abstract: Abstract Put yourself in the position of a marketeer when TV was in its infancy. How would you have set about tapping into the power of this unprecedented new medium? Perhaps you could pay TV manufacturers to plaster your logo on the fascia around the screen itself. That would certainly guarantee you a fair amount of eyeball time. Or you could publish photographs in magazines of people enjoying your products while watching this glamorous new invention. You could even market new product lines for viewers to wear, use, or consume as they watched their favorite program: TV slippers, TV chairs, TV drinks, or TV dinners. Or would you try to get inside the box somehow? Why not have your logo flickering away in the top corner of the screen all the time? Or perhaps you could get your brands to appear within the programs like they did in the old radio soap operas. Or how about using the gaps between the programs? … Hmmm …

Keywords: Customer Relationship Management; Energy Drink; Product Placement; Sims Online; Event Sponsorship (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28657-3_3

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DOI: 10.1057/9780230286573_3

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