Morphing giants

David Nichols, Tom Farrand, Tom Rowley and Matt Avery

Chapter Chapter 7 in Brands & Gaming, 2006, pp 87-100 from Palgrave Macmillan

Abstract: Abstract The sums of money involved in the gaming industry are awesome. You can get a feel for it from a quick back-of-the-envelope calculation. At the moment, a publisher like Electronic Arts might reckon to sell about 10 million copies of a top game title, which would retail at roughly $40 per copy. So at retail, that one title might generate $400 million globally. With gaming growing as strongly as it is now, it’s not unreasonable to suggest that in three years’ time a top title might sell as many as 25 million copies: in other words, a single game title could generate a cool $1 billion!

Keywords: Online Game; Online Gaming; Game Developer; Gaming Industry; Platform Owner (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28657-3_7

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DOI: 10.1057/9780230286573_7

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