Press “start” to play

David Nichols, Tom Farrand, Tom Rowley and Matt Avery

Chapter Chapter 8 in Brands & Gaming, 2006, pp 101-117 from Palgrave Macmillan

Abstract: Abstract We hope that by now we have convinced you that it is time to stop sitting on your hands and to get off the bench and enter the gaming arena with your brand. But what are the first practical steps that need to be taken?

Keywords: Brand Equity; Game Developer; Passion Point; Computer Gaming; Brand Placement (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28657-3_8

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DOI: 10.1057/9780230286573_8

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