Virtual package management

Herbert Meyers and Richard Gerstman
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Herbert Meyers: Interbrand
Richard Gerstman: Interbrand

Chapter Chapter 18 in The Visionary Package, 2005, pp 179-188 from Palgrave Macmillan

Abstract: Abstract The only thing that saves money is efficiency, and package goods companies have rarely won awards for efficient marketing departments.

Keywords: General Motor; Package Good; Digital Management; Marketing Resource; Brand Experience (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28691-7_19

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DOI: 10.1057/9780230286917_19

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