The commercial power of packaging

Herbert Meyers and Richard Gerstman
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Herbert Meyers: Interbrand
Richard Gerstman: Interbrand

Chapter Chapter 3 in The Visionary Package, 2005, pp 25-37 from Palgrave Macmillan

Abstract: Abstract When, as early as the mid-1800s, many storeowners began to appreciate the power of the package, they quickly understood that handling and offering merchandise in prepackaged form was the most efficient way of merchandising and maintaining their stores. With multiple stores and store chains, the control of distribution, shipping, storing, displaying and selling a large number of products of every description, packaging became an indispensable medium without which it was no longer possible to operate effectively.

Keywords: Private Label; Store Brand; Corporate Brand; Photo Courtesy; Brand Identity (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28691-7_4

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DOI: 10.1057/9780230286917_4

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