A broader view

Herbert Meyers and Richard Gerstman
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Herbert Meyers: Interbrand
Richard Gerstman: Interbrand

Chapter Chapter 6 in The Visionary Package, 2005, pp 61-67 from Palgrave Macmillan

Abstract: Abstract Trying to predict the future has always been a risky business. But if we want to be in control of marketing brands and products, taking an intelligent stab at future packaging is well in order.

Keywords: Broad View; Shipping Container; Store Environment; Shopping Environment; Retail Business (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28691-7_7

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DOI: 10.1057/9780230286917_7

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