The IMP Model: The strategies of winners

Franz Bailom, Kurt Matzler and Dieter Tschemernjak

Chapter 3 in Enduring Success, 2007, pp 23-33 from Palgrave Macmillan

Abstract: Abstract In this chapter we describe the statistical model and the key findings of our study. It provides an understanding of how we defined and measured the success factors and — in simple terms — how we statistically derived our conclusions. Readers who are less interested in these details can skip this chapter and move directly to Chapter 4 in which we proceed with a more practice-oriented discussion of our findings.

Keywords: Market Orientation; Success Factor; Core Competence; Market Position; Financial Ratio (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28704-4_3

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DOI: 10.1057/9780230287044_3

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