Introduction

Ilan Alon

A chapter in Franchising Globally, 2010, pp 1-7 from Palgrave Macmillan

Abstract: Abstract Franchising around the world is quickly increasing. There is a dual process of international franchising and diffusion of local franchising systems through innovation, learning, and imitation. Alon (2005) discusses the development of service franchising as a global phenomenon with a focus on the use of franchising, franchisor clusters, master international franchising, and cases relating to Russia, Philippines, and China.

Keywords: Nascent Entrepreneur; Hotel Industry; Franchise System; Hotel Chain; Athletic Shoe (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28985-7_1

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DOI: 10.1057/9780230289857_1

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