Franchising in Emerging Markets

Ilan Alon, Dianne H. B. Welsh and Cecilia M. Falbe

Chapter 1 in Franchising Globally, 2010, pp 11-35 from Palgrave Macmillan

Abstract: Abstract In the U.S., Canada, and parts of Western Europe, retail franchising has reached domestic market saturation, while emerging markets remain relatively untapped. Retail franchises have been established in these markets primarily in the last 15 years through master franchises and corporate franchise agreements, and to a lesser extent joint venture franchising and conversion franchising (Alon and McKee, 1999; Connell, 1999; Doherty and Quinn, 1999; Hadjimarcou and Barnes, 1998; Hoffman and Preble, 2003). Emerging markets, which account for 80 percent of the world’s population and 60 percent of the world’s natural resources, present the most dynamic potential for long-term growth to businesses, in general, and to franchisors, specifically. The U.S. Department of Commerce estimated that over 75 percent of the expected growth in world trade over the next two decades will come from emerging countries, particularly Big Emerging Markets, which account for over half the world’s population but only 25 percent of its GDP.

Keywords: Host Country; International Society; North American Free Trade Agreement; Free Trade Zone; Franchise System (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations: View citations in EconPapers (3)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28985-7_2

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230289857

DOI: 10.1057/9780230289857_2

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().