Clustering for International Market Selection

Ilan Alon and Amir Shoham

Chapter 4 in Franchising Globally, 2010, pp 73-90 from Palgrave Macmillan

Abstract: Abstract International franchising research has advanced in recent years and, with it, the state of knowledge on why and how franchising companies expand into new markets. Initial research into the emerging field of international franchising has focused on both organizational and environmental determinants. Organizational determinants, which are among the causes of internationalization (Dunning, 1981), included size, age, growth, franchise fee and royalties, and dispersion (Alon, 1999; Elango, 2007; Fladmoe-Lindquist et al 1995; McIntyre et al 2006).

Keywords: Host Country; Economic Freedom; Power Distance; Uncertainty Avoidance; Political Risk (search for similar items in EconPapers)
Date: 2010
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DOI: 10.1057/9780230289857_5

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