Franchising in Morocco

Ilan Alon and Rachid Alami

Chapter 6 in Franchising Globally, 2010, pp 120-137 from Palgrave Macmillan

Abstract: Abstract This study tries to isolate critical factors affecting the performance of North American fast-food franchises within the Moroccan business environment, with a primary focus on the roles of culture, business rules, and tradition. Specific cases of companies currently operating in Morocco’s the fast-food business sector will be analyzed.

Keywords: Joint Venture; Entry Mode; Business Rule; International Expansion; Foreign Market Entry (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28985-7_7

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DOI: 10.1057/9780230289857_7

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