Microfranchising in Less Developed Countries

Ilan Alon, Matthew C. Mitchell and J. Mark Munoz

Chapter 8 in Franchising Globally, 2010, pp 155-180 from Palgrave Macmillan

Abstract: Abstract Microfranchising has matured from its beginnings in nonprofit development communities to capture the attention of the wider business community. Its successful proliferation in diverse emerging economies such as Kenya, El Salvador, and India has led to the establishment of profitable organizations, the creation of jobs, the alleviation of poverty, and sustainable economic development. We are aware of the great potential of this emerging business model, but are concerned about the paucity of academic literature on the subject. This article is an attempt to remedy this situation by synthesizing existing perspectives and stimulating new avenues of research. Specifically, we explore viable models in the practice of microfranchising by revisiting literature pertaining to its precursor — franchising. Contemporary cases are also highlighted in order to identify effective and successful strategies.

Keywords: Business Model; Informal Economy; Strategic Management Journal; Business Format; Business Venture (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations: View citations in EconPapers (1)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28985-7_9

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230289857

DOI: 10.1057/9780230289857_9

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().