Reflections of the authors, Colin, Qaalfa and Steven …

Colin Shaw, Qaalfa Dibeehi and Steven Walden
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Colin Shaw: Beyond Philosophy
Qaalfa Dibeehi: Beyond Philosophy
Steven Walden: Beyond Philosophy

Chapter 1 in Customer Experience, 2010, pp 1-8 from Palgrave Macmillan

Abstract: Abstract We remember: ■ when Colin’s wife Lorraine said, “Why would I want to have a mobile phone or use email?” ■ when mobile phones were so small they could fit in an attaché case ■ when the remote control was the kids! ■ when lemonade soda was delivered to your front door ■ using a payphone ■ when no car had air conditioning ■ not having the internet ■ not having a computer at home or at work ■ photocopying memos to share with the team ■ being in the queue in the 1970s when the first McDonald’s opened in London, England ■ when supermarkets were a new concept ■ typing pools at work ■ when there was no such thing as political correctness ■ when kids played in the street ■ when the insurance man used to collect your money from your house ■ black and white television ■ when you didn’t have to wear seat belts in a car ■ when writing a check made out to yourself was the only way to get cash from the bank ■ when it was a big deal that a calculator didn’t require batteries — solar power had arrived ■ when music portability went from vinyl 45s to eight-track to cassette tapes to CDs ■ when you bought an extra-long cord for the phone so you could speak with some privacy in the other room.

Keywords: Mobile Phone; Remote Control; Social Medium; Customer Relationship Management; Experience Psychology (search for similar items in EconPapers)
Date: 2010
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DOI: 10.1057/9780230291775_1

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