The Black Box in Action

Colin Shaw, Qaalfa Dibeehi and Steven Walden
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Colin Shaw: Beyond Philosophy
Qaalfa Dibeehi: Beyond Philosophy
Steven Walden: Beyond Philosophy

Chapter 10 in Customer Experience, 2010, pp 161-178 from Palgrave Macmillan

Abstract: Abstract Of all the questions neuroexperience can help businesses answer, perhaps none is more crucial than providing clarity about how customers go about making decisions. This involves questions such as: ■ How do customers process marketing information? ■ Why do customers choose certain brands over others? ■ What are the earliest signs that customer expectations are not being met? ■ How do customers perceive the Customer Experience the business provides? ■ How do customers assess risk and reward?

Keywords: Prospect Theory; Behavioral Economic; Purchase Decision; Trust Game; Customer Experience (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-29177-5_10

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DOI: 10.1057/9780230291775_10

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