Community Marketing

Colin Shaw, Qaalfa Dibeehi and Steven Walden
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Colin Shaw: Beyond Philosophy
Qaalfa Dibeehi: Beyond Philosophy
Steven Walden: Beyond Philosophy

Chapter 4 in Customer Experience, 2010, pp 55-67 from Palgrave Macmillan

Abstract: Abstract The new marketing will be about community: small or large groups of people who come together in some shared interest. This means that consideration will increasingly have to be given to how we target these groups, not just the individual.

Keywords: Experience Psychology; Customer Experience; Employee Experience; Credit Crunch; Customer Group (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-29177-5_4

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DOI: 10.1057/9780230291775_4

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