A neuroexperience safari — approaching the tipping point

Colin Shaw, Qaalfa Dibeehi and Steven Walden
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Colin Shaw: Beyond Philosophy
Qaalfa Dibeehi: Beyond Philosophy
Steven Walden: Beyond Philosophy

Chapter 9 in Customer Experience, 2010, pp 144-160 from Palgrave Macmillan

Abstract: Abstract Let us start with a practical application of neuromarketing to show what forward-thinking organizations are doing today.

Keywords: Position Brand; Customer Experience; Taste Test; Regent Street; Christmas Tree (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-29177-5_9

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DOI: 10.1057/9780230291775_9

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