Repertory Grid Technique

Keith Goffin, Fred Lemke and Ursula Koners
Additional contact information
Keith Goffin: Cranfield School of Management
Fred Lemke: Alliant International University
Ursula Koners: Cranfield School of Management

Chapter 6 in Identifying Hidden Needs, 2010, pp 125-152 from Palgrave Macmillan

Abstract: Abstract Psychology is a science that focuses on understanding the workings of the brain and how people think. In attempting to understand such complex processes, psychologists do not ask direct questions such as “how do you think?” However, in trying to understand their customers, many companies rely solely on direct questions posed through focus groups and surveys. The challenge in understanding customers should not be underestimated—sophisticated approaches are necessary to generate the insights to develop breakthrough product concepts. So it is not surprising that an approach developed for psychology—repertory grid technique—has important applications in market research.

Keywords: Market Research; Personal Construct; Repertory Grid; Information Technol; Home Improvement (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations: View citations in EconPapers (4)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-29448-6_6

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230294486

DOI: 10.1057/9780230294486_6

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().