The Musée de La Cassette

Josep Riverola

Chapter 10 in When Business Meets Culture, 2011, pp 144-150 from Palgrave Macmillan

Abstract: Abstract Christine de La Cassette et Saint-Sulpice, director of the Musée de La Cassette in Paris, was worried by the results of a customer attitude survey she had commissioned not long before. The consultants’ report showed that visitor satisfaction with the museum was remarkably high; for the first time, however, it also pointed to certain failings that had not been detected previously.

Keywords: Visitor Satisfaction; Individual Artist; Customer Attitude; Audio Guide; Dissatisfied Customer (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-29511-7_10

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DOI: 10.1057/9780230295117_10

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