Fundación del Teatro Lírico: Teatro Real

Josep Riverola

Chapter 18 in When Business Meets Culture, 2011, pp 244-259 from Palgrave Macmillan

Abstract: Abstract In November 2003, Inés Argüelles, general director of Madrid’s Teatro Real opera house, was wondering how the style of the theater’s operations affected the service provided to customers. Assuming that the ultimate goal of a theater, and especially an opera house, was to create works of art – ephemeral works that last only as long as their performance – then operations were the means by which the talent and knowledge concentrated in the Teatro Real and its artistic environment were recombined and integrated into the final package delivered to audiences at performances.

Keywords: Production Manager; Stage Director; Artistic Director; Opera House; Cast Member (search for similar items in EconPapers)
Date: 2011
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DOI: 10.1057/9780230295117_18

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