Social Media and Immersive Worlds: Why International Place Branding Doesn’t Get Weekends Off

Joshua S. Fouts

Chapter Chapter 11 in International Place Branding Yearbook 2010, 2010, pp 113-120 from Palgrave Macmillan

Abstract: Abstract On 29 December 2008, as tensions heated up around renewed conflict in the Gaza Strip between Israel and Palestinian militants, the Israeli Consulate of New York City made an unusual announcement. They would be taking questions about the conflict the next day via Twitter – the purported first-ever Twitter press conference (Cohen 2009). Twitter is an asynchronous messaging tool in which users post notes using a maximum of 140 characters. People can “follow” other Twitter users by visiting their Twitter page. Most Twitter pages are publicly viewable on the internet, thus making them available to millions.

Keywords: Social Medium; Virtual World; Gaza Strip; Twitter User; Twitter Account (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-29809-5_11

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230298095

DOI: 10.1057/9780230298095_11

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().