Elderly Consumers in Japan: The Most Mature ‘Silver Market’ Worldwide

Emmanuel J Chéron

Chapter 4 in Japanese Consumer Dynamics, 2011, pp 65-90 from Palgrave Macmillan

Abstract: Abstract This chapter covers the senior consumer market in Japan. Although various terms and definitions have been used to identify the elderly consumer market in Japan, we will focus on Japanese consumers 50 years old and over. The term ‘Silver market’ is widely used in Japan to refer to elderly consumers in general.

Keywords: Statistics Bureau; Online Shopping; Advertising Expenditure; Segmentation System; Elderly Consumer (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30222-8_4

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DOI: 10.1057/9780230302228_4

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