Brand Superheroes Uncovered

Ian P. Buckingham

Chapter Part 3 in Brand Champions, 2011, pp 75-108 from Palgrave Macmillan

Abstract: Abstract You don’t have to have a postgraduate degree in the legacy of Marvel Comics or be a devotee of storytelling gurus like Joseph Campbell to appreciate the link between the attractiveness of heroic figures in popular culture and testing social circumstances. It’s no great surprise that the Golden Age of superhero comics coincided with a catastrophic world war.

Keywords: Line Manager; Comic Book; Brand Personality; Building Society; Corporate Brand (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30465-9_3

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DOI: 10.1057/9780230304659_3

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