Epilogue

Ian P. Buckingham

A chapter in Brand Champions, 2011, pp 195-197 from Palgrave Macmillan

Abstract: Abstract Back in 2003, I set up Interbrand’s first internal brand engagement practice. In doing so I combined the methodologies of one of the premier brand agencies with the leading internal communication and change management consultancy. The aim was to provide holistic brand development support and build brands from the inside out.

Keywords: Employee Engagement; Brand Management; Work Fellowship; Brand Experience; Internal Brand (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30465-9_7

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DOI: 10.1057/9780230304659_7

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