Timing and Innovation: Explicit Trade-offs

Delphine Manceau

Chapter 60 in Handbook of Top Management Teams, 2010, pp 513-518 from Palgrave Macmillan

Abstract: Abstract This paper discusses speed, which top company executives so often make a priority in new product development projects. It shows that shortening the time to market and trying to be ‘first mover’ in the market require specific trade-offs to be taken into consideration, since such priorities have an appreciable impact on profitability, risk and performance.

Keywords: Late Mover; Product Life Cycle; Market Launch; Product Development Project; Short Product Life Cycle (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30533-5_61

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DOI: 10.1057/9780230305335_61

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