Developing Innovation Strategies: How to Start? — A Systemic Approach Using the Innovation Architecture

Hugo Tschirky and Gaston Trauffler

Chapter 1 in Managing Innovation Driven Companies, 2011, pp 3-36 from Palgrave Macmillan

Abstract: Abstract Coping with the ever stunning development of technological change and mastering a competitive innovation quality have become primordial challenges for most companies. However, keeping abreast with the omnipresent reality of technological achievements and threats requires managerial competencies which differ in many respects from traditional management of the past. In the first place technology and innovation are no longer issues of specific individuals or departments but rather of concern for the entire enterprise. Whereas in the past, Research and Development (R&D) departments often were considered to be responsible for an appropriate stream flow of innovative products, today’s “best-in-class” examples of innovative companies reveal an innovation consciousness which is shared by all primary entrepreneurial disciplines such as R&D, production, marketing, and finance.

Keywords: Business Model; Business Unit; Technology Platform; Innovation Strategy; Strategic Goal (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-30654-7_1

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DOI: 10.1057/9780230306547_1

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