Finance Survival Guide: Value Creation and Piña Coladas

Giulio Pizzini

Chapter 3 in Luxury Strategy in Action, 2012, pp 37-56 from Palgrave Macmillan

Abstract: Abstract I hear you sigh, dear reader, as you read the title of this chapter ‘Phew, finance, this is boring. Let’s quickly skim over these pages and move to marketing, brands and the glitzy lights of the catwalk.’

Keywords: Discount Rate; Balance Sheet; Forecast Period; Event List; Marginal Analysis (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-36154-6_4

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DOI: 10.1057/9780230361546_4

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