Retailing in the Luxury Industry

Alessandro Quintavalle

Chapter 5 in Luxury Strategy in Action, 2012, pp 74-107 from Palgrave Macmillan

Abstract: Abstract The word retail derives from the Old French retaillier, which literally means, in tailoring, ‘to cut off by hand, clip, and divide’. Although often associated with the sale of goods or merchandize from a fixed location, the etymology explains how retailing refers more to the act of selling goods in individual quantities than the location from which it is sold.

Keywords: Augmented Reality; Brand Personality; Luxury Good; Luxury Brand; Brand Identity (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1057/9780230361546_6

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