Influencing Customer Choice

James J. Lynch

Chapter 4 in The Psychology of Customer Care, 1992, pp 61-90 from Palgrave Macmillan

Abstract: Abstract There are four options available to all customers: (1) Purchase (2) Rejection (3) Postponement (4) Substitution

Keywords: Service Provider; Purchase Decision; Colour Preference; Service Encounter; Sparkling Wine (search for similar items in EconPapers)
Date: 1992
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-37532-1_4

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DOI: 10.1057/9780230375321_4

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