Evaluating age-friendliness

Dick Stroud and Kim Walker

Chapter Chapter 9 in Marketing to the Ageing Consumer, 2013, pp 164-183 from Palgrave Macmillan

Abstract: Abstract The previous chapter established the need for companies to adopt age-friendly practices that will help them satisfy the needs of older customers. This chapter explains how they can start.

Keywords: Retail Store; Colour Contrast; Customer Experience; Ambient Noise Level; Ageing Consumer (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-37820-9_10

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230378209

DOI: 10.1057/9780230378209_10

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().