The future

Dick Stroud and Kim Walker

Chapter Chapter 12 in Marketing to the Ageing Consumer, 2013, pp 221-232 from Palgrave Macmillan

Abstract: Abstract In 1962, executives at the Decca Recording Company reportedly rejected the Beatles, saying, ‘We don’t like their sound, and guitar music is on the way out.’ Thomas Watson, the chairman of IBM, is said to have predicted: ‘I think there is a world market for maybe five computers.’ Business Week magazine reported in 1968 that ‘With over 50 foreign cars already on sale here, the Japanese auto industry isn’t likely to carve out a big slice of the TTQ market.’

Keywords: Customer Relationship Management; Electoral Cycle; Financial Instability; Customer Experience; Customer Engagement (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-37820-9_13

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DOI: 10.1057/9780230378209_13

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