The ageing consumer — a historic perspective

Dick Stroud and Kim Walker

Chapter Chapter 1 in Marketing to the Ageing Consumer, 2013, pp 5-17 from Palgrave Macmillan

Abstract: Abstract The importance of older consumers and the techniques employed by marketers to capture their spending power are not new subjects.

Keywords: Customer Relationship Management; Marketing Communication; Ageing Consumer; Conservative Culture; Channel Strategy (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-37820-9_2

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230378209

DOI: 10.1057/9780230378209_2

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().