Population ageing — situation analysis

Dick Stroud and Kim Walker

Chapter Chapter 2 in Marketing to the Ageing Consumer, 2013, pp 18-30 from Palgrave Macmillan

Abstract: Abstract This chapter explains why, for the foreseeable future, population ageing will have a profound influence on the policies and decisions of governments and businesses.

Keywords: Gross Domestic Product; Young Worker; Gross Domestic Product Growth; Real Gross Domestic Product; Corporate World (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-37820-9_3

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DOI: 10.1057/9780230378209_3

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