Introduction to physiological ageing

Dick Stroud and Kim Walker

Chapter Chapter 3 in Marketing to the Ageing Consumer, 2013, pp 31-47 from Palgrave Macmillan

Abstract: Abstract When marketers study older consumers, which is not that often, they are normally trying to understand how ageing changes people’s wants, attitudes and behaviours. What are the psychological effects of ageing that make a Baby Boomer act differently from when they were 20 years younger? Why don’t they behave the way their children behave?

Keywords: Urinary Incontinence; Erectile Dysfunction; Ageing Effect; Physical Ageing; Glandular Fever (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-37820-9_4

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DOI: 10.1057/9780230378209_4

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