Understanding customer touchpoints

Dick Stroud and Kim Walker

Chapter Chapter 4 in Marketing to the Ageing Consumer, 2013, pp 48-60 from Palgrave Macmillan

Abstract: Abstract As a result of research in the UK that highlighted the problems older people were experiencing in terms of reduced mobility and manual dexterity, the country’s leading satellite TV provider Sky, developed a remote-control device specifically designed to help older customers with visual and dexterity impairments.

Keywords: Baby Boomer; Customer Experience; Universal Design; Online Channel; Ageing Consumer (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-37820-9_5

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230378209

DOI: 10.1057/9780230378209_5

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().