Setting a Pattern of Products, Markets and Bank Profitability

Dimitris N. Chorafas

Chapter 11 in The Commercial Banking Handbook, 1999, pp 267-289 from Palgrave Macmillan

Abstract: Abstract ‘Strategic’ is the product on which our bank depends for its survival and for its future profitability. ‘Strategic’ as well is a pivot product through which other financial services have to transit. I always advise that a current account is opened for each customer, even if he only does export credit or only fund management with our bank. This makes the current account a strategic node in the network of services.

Keywords: Product Planning; Credit Risk; Product Price; Market Risk; Financial Instrument (search for similar items in EconPapers)
Date: 1999
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-37908-4_11

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DOI: 10.1057/9780230379084_11

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