Goals of a Strategy in Retail Banking

Dimitris N. Chorafas

Chapter 2 in The Commercial Banking Handbook, 1999, pp 26-50 from Palgrave Macmillan

Abstract: Abstract Chapter 1 made the point that a retail bank which cares for its survival must position and steadily reposition itself against the forces of the 1990s and beyond. To do so, top management must raise its vision above the day-to-day commitments and face a broader range of responsibilities. Under no condition can survival be taken for granted.

Keywords: Cash Flow; Strategic Planning; Credit Card; Master Plan; Automate Teller Machine (search for similar items in EconPapers)
Date: 1999
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-37908-4_2

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DOI: 10.1057/9780230379084_2

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