The Dollar and Coca-Cola are Both Brand Names

Robert Z. Aliber
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Robert Z. Aliber: University of Chicago

Chapter 6 in The New International Money Game, 2002, pp 106-123 from Palgrave Macmillan

Abstract: Abstract The money-producing industry is like the soda pop industry; a large number of firms make a similar product. Soda pop is basically carbonated colored water. One brand of pop is a good substitute for another; Coke and Pepsi compete vigorously for the same customers. Each popproducing firm strives to make its brands attractive; the product is available in large, small, and medium-sized packages, and in bottles and cans. The packages are attractively designed. Once a product is successful, variants or extensions are developed — Coke begat Diet Coke, and then Caffeine Free Coke, and then Diet Caffeine Free, and then Classic Coke.

Keywords: Interest Rate; Central Bank; Foreign Exchange Market; Swiss Franc; National Brand (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50097-6_6

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DOI: 10.1057/9780230500976_6

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