Technology: Bridging the Gap from Plan to Practice

Fiona Czerniawska

Chapter 14 in Value-Based Consulting, 2002, pp 163-176 from Palgrave Macmillan

Abstract: Abstract It’s been a truism of management that technology should not determine business strategy: technology should be an enabler, never a driver.

Keywords: Consult Firm; Fast Move Consumer Good; Core Market; Fragmented Market; Consult Industry (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50198-0_14

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DOI: 10.1057/9780230501980_14

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