Innovation: Getting More for Less

Fiona Czerniawska

Chapter 7 in Value-Based Consulting, 2002, pp 78-89 from Palgrave Macmillan

Abstract: Abstract ‘Everybody wants to be innovative at something, but few are willing to bear the risks involved’, is how one consultant summed up his experience. Clients vary in the degree to which they want to be leading-edge. Some see it as a matter of pride to think ‘outside the box’ in all aspects of their business, however mundane. Some focus their innovation on those areas where they believe they have a lead over their competitors — their core competencies — and are content to follow others where less important parts of their business are concerned. No one wants to look ill-informed. But innovation involves risk — risk that you might fail, that the return might be negative, risk that you cannibalise your existing products or lose existing customers.

Keywords: Innovation Process; Innovative Idea; Consult Firm; Business Idea; Sustainable Innovation (search for similar items in EconPapers)
Date: 2002
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50198-0_7

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230501980

DOI: 10.1057/9780230501980_7

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().