International Business Cultures

J. Angus Gillon and Lynne Pearson

Chapter 3 in Developing Strategies for International Business, 2004, pp 26-43 from Palgrave Macmillan

Abstract: The importance of cultural awareness and sensitivity in international business is a topic that has received a major airing over the past decade, as both managers and academics have made a greater effort to understand the role of cultural issues in developing business and personal relationships and to apply these insights to real-life situations. The literature on the topic is diverse and runs the gamut from in-depth cultural treatises to practical ‘how to’ books providing guidance on business practices, negotiating styles, and social behavior in specific countries. And the publications have had some positive impact, for it is less usual these days to encounter anyone with any connection to international business who does not have at least a rudimentary grasp of etiquette and basic business practice in markets in which they have an interest.

Keywords: World Trade Organization; International Business; Market Entry; Economic Risk; International Manager (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50257-4_3

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DOI: 10.1057/9780230502574_3

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